Roland TR-1000

The first analog Roland drum machine in decades coupled with truly cutting edge technology, this was the most anticipated product launch in company history. We paid it off with a fully integrated, global 360 campaign spanning festival activations, hero films, long form YouTube content, artist performances, social media, OOH, paid & earned.

Sales volume in the first three months was more than 2.5x the entire year one forecast.

Artist Driven Product Vignettes

Three incredible artists served as the headliners for the campaign with each artist being mapped to key product features. Custom tracks from each artist served as the music for each of their product vignettes. The product vignettes below were primarily paid media assets. Full length performance of each track were made for YouTube. Cutdowns and snippets for IG & TikTok.