VP, Global Creative

15+ Years Building Teams That Ship Culture-Defining Work at Roland, Fender & The Honest Co.

 

A strategic creative leader with 15+ years defining brand identity and creative vision for high-growth consumer brands, building and scaling multidisciplinary creative organizations across brand, design, copy, video and operations. Proven track record establishing brand guidelines and creative standards from the ground up, mentoring and growing design teams of 30+, and leading globally integrated campaign creative from ideation through production across retail, digital, social, and offline channels. Skilled at translating cultural relevance into breakthrough creative that builds trust with mainstream audiences, and at partnering with marketing, product, and executive leadership to align brand creative with business objectives.

Clients I've worked with include Roland, Fender, The Honest Company, Honda, Acura, Delta Airlines, AT&T, Bridgestone, Mercedes Benz, Motorola, Blackberry, Coca-Cola, and United Way, among others.

 
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Acoustasonic

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American Vintage II

360 Product Launch Campaign

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Fender x Game of Thrones

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Fender Sessions

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60th Anniversary of The Jazzmaster

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Honest Moments

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H0nda Autos Redesign

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Honda.com

If you thought Honda.com was the homepage of the world famous automaker, you'd be wrong but you're not alone. It's actually home to Honda as whole as was the first major project that Razorfish dove in on after winning the account and opening the LA office.

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NSX Wall

A content hub for all things NSX in the build up to the release of the iconic everyday super car.

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Delta.com

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AT&T Small Business Circle

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Hive

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Delta Social