VP, Global Creative
15+ Years Building Teams That Ship Culture-Defining Work at Roland, Fender & The Honest Co.
A strategic creative leader with 15+ years defining brand identity and creative vision for high-growth consumer brands, building and scaling multidisciplinary creative organizations across brand, design, copy, video and operations. Proven track record establishing brand guidelines and creative standards from the ground up and leading globally integrated campaign strategy and creative from ideation through omni-channel production.
Clients I've worked with include Roland, Fender, The Honest Company, Honda, Acura, Delta Airlines, AT&T, Bridgestone, Mercedes Benz, Motorola, Blackberry, Coca-Cola, and United Way, among others.
Roland TR-1000
360 Integrated Product Launch Campaign
Roland Inglewood Studio
Production Facility, Artist Showroom & Office Space
Acoustasonic
360 Integrated Product Launch Campaign
American Vintage II
360 Product Launch Campaign
Fender House
Experiential Brand Activation & Pricing Stunt
Fender x Game of Thrones
Ogranic Branded Content Viral Moment with Over 54 Million Views
Fender Sessions
Fender’s Longest Running & Most Watched Organic Branded Content Series
60th Anniversary of The Jazzmaster
360 Globally Integrated Marketing Campaign Development
Honest Moments
The First Brand Campaign in Company History
H0nda Autos Redesign
Honda.com
If you thought Honda.com was the homepage of the world famous automaker, you'd be wrong but you're not alone. It's actually home to Honda as whole as was the first major project that Razorfish dove in on after winning the account and opening the LA office.
NSX Wall
A content hub for all things NSX in the build up to the release of the iconic everyday super car.
Delta.com
AT&T Small Business Circle
Hive
